Hospitality Advisory

Hospitality expertise

Stratford & Russell expertise is providing a holistic advisory approach to investors willing to develop hotel projects or acquire hotel operating properties in Middle East, North Africa, Europe and Asia / Africa.

Hotel development projects

  1. Market Opportunity Assessments
  2. Concept & brand development, including roll-out strategies
  3. Land bank opportunities and sourcing
  4. Due Diligences and Pre-financial model feasibility
  5. Negotiations of Land Sale & Purchase Agreement (SPA)
  6. Assistance to Hotel project’s SPV incorporation
  7. Negotiation Shareholder Agreement (SHA)
  8. Formalization of Shareholders brief
  9. Market and Financial Feasibility Studies
  10. Positioning strategy (Midscale, Upper Midscale, Upscale, Upper Upscale, Luxury)
  11. Sourcing of Hotel Management Company
  12. Tendering RFPs for Hotel Management offers (Management Contract / Franchises / Concession)
  13. Tender returns evaluation and selection, final recommendation for appointment
  14. Negotiation of Hotel Contracts (HMA, TSA, LSA)
  15. Hotel Management Contract Reviews and re-negotiations
  16. Development brief
  17. Project Management services
  18. Development Management services
  19. Capital Raising Strategy and Corporate Finance  

Hotel operating assets

  1. Financial and Operational due diligence
  2. Asset Management
  3. Re-structuring / Re-positioning Analysis
  4. Acquisition Due Diligence · Deal Structuring and Asset pricing
  5. Asset / development encumbrances / impediments
  6. Vendor / Purchaser due diligence
  7. Transaction monitoring (bids, due diligence) and closing (buy/sell sides)
  8. Negotiation Sale & Purchase Agreement (SPA)
  9. Asset Portfolio Valuations
  10. Benchmarking Assignments